• Interactive Web Developer


    Location: Indiana – Elkhart

    Job Type: Salaried Non-Management

    Job Category: Marketing

    Education: Bachelor degree required.

    Salary Level: 3

    Reports to: Manager, Marketing Communications

    Department: Marketing

    Experience: 5-7 years in marketing communications or related field, 1-3 years e-commerce experience preferred.

     


    Job Description

    This position will oversee and execute the entire interactive brand strategy and tactics. Includes the development of strategies and campaigns driving consistent and cohesive branding efforts in the online marketing arena. Will act as project manager of interactive technology including video production, CAD/BIM e-catalog, apps, inbound tools, and lead integration into CRM. Required efforts and strategies will link all parts in a true Omni channel marketing campaign geared toward lead generation and conversions. Responsible for design, development and management of all NIBCO corporate websites; online content management; search engine optimization and marketing. Collect, analyze and distribute web statistics; develop e-business strategies; and monitor dashboard results. Works collaboratively with the IS department on hosting, maintenance and operation of our websites. This position is responsible for website development which includes site architecture, wireframes, templates and coding. Proactively monitors and shares newest technology trends so NIBCO can drive traffic to our site and increase overall internet brand presence. 

    RESPONSIBILITIES:

    • Oversees video production including scheduling, organize shoots, hire talent, secure props and direct the action, and upload for release online.
    • Promotes “digital first” approach for brand consistency and quality by monitoring and overseeing internal/external branding on websites, portals (i.e. Partner), newsletters, email signatures, videos, apps, ecommerce and partner sites.
    • Acts as project manager for the CAD/BIM e-catalog and process to oversee the new product additions, maintenance of existing products.
    • Develops corporate site strategy and conducts/interprets analytics of company websites to measure results.
    • Creates and manages web content and controls quality, consistency and accuracy of information on NIBCO sites through a coordinated effort with other Marcom members.
    • Creates content pages and new features for websites using HTML, JavaScript and corporate content management tools according to graphic and content publishing standards. Monitors corporate sites regularly for broken links and/or outdated or inaccurate information. Identify issues, follow with technical and/or design teams until the issues are permanently resolved.
    • Works with providers of technology including apps, animation, PIM, inbound and other tech tools that drive traffic to our site and increase overall internet presence.
    • Monitors webmaster inbox.
    • Stays abreast of new technology and trends to best serve NIBCO and its marketing strategy, makes recommendations and executes plans.
    • Practices project and time management skills; analyzes project requests, determines technique/course of action, follows timeframe from project conception to completion, uses resources that meet project goals and deadlines.
    • Works effectively in teams bringing to the table the ability to think through creative solutions along with good written and oral communication skills.

    EXPERIENCE REQUIRED: 5-7 years in marketing communications or related field, 1-3 years e-commerce experience preferred.

    EDUCATION REQUIREMENTS: Bachelor degree required.

    SKILLS REQUIRED:

    Knowledge in graphics technology/platforms;data management; solid background working with websites/website content; working knowledge of Adobe Creative Suites, Microsoft Office, HTML, Bootstrap, CSS, JavaScript, Video, Animated Video, SEO/SEM, Episerver CMS

    COMPETENCIES:

    • Contributing to Team Success
    • Customer Focus
    • Decision Making
    • Project Management
    • Planning & Organizing
    • Supporting Change
    • Technical/Professional Knowledge



    Contact

    NIBCO INC.

    1516 Middlebury Street

    Elkhart, IN 46516

    ATTN: Human Resources

    PH: 574.295.3000

    FAX: 574.295.3246